[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.edis.sk\/ako-udrzat-zakaznikov-pred-opustenim-stranky-e-shopu\/#Article","mainEntityOfPage":"https:\/\/www.edis.sk\/ako-udrzat-zakaznikov-pred-opustenim-stranky-e-shopu\/","headline":"Ako udr\u017ea\u0165 z\u00e1kazn\u00edkov pred opusten\u00edm str\u00e1nky e-shopu?","name":"Ako udr\u017ea\u0165 z\u00e1kazn\u00edkov pred opusten\u00edm str\u00e1nky e-shopu?","description":"Pod\u013ea report\u00e1\u017ee Baymard Institute z roku 2019 je priemern\u00e1 miera opustenia n\u00e1kupn\u00e9ho ko\u0161\u00edka 69,57%. To znamen\u00e1, \u017ee ak je va\u0161a str\u00e1nka typick\u00e1, viac ako dve tretiny z\u00e1kazn\u00edkov, ktor\u00ed za\u010d\u00ednaj\u00fa zad\u00e1va\u0165 objedn\u00e1vky na va\u0161ich str\u00e1nkach, m\u00f4\u017eu odch\u00e1dza\u0165 pred dokon\u010den\u00edm n\u00e1kupu. &nbsp; D\u00f4vody, pre\u010do spotrebitelia a podniky kupuj\u00fa opusti\u0165 n\u00e1kupn\u00e9 voz\u00edky, s\u00fa r\u00f4zne. Vysok\u00e9 prepravn\u00e9 a porovn\u00e1vacie<a class=\"moretag\" href=\"https:\/\/www.edis.sk\/ako-udrzat-zakaznikov-pred-opustenim-stranky-e-shopu\/\"><span class=\"screen-reader-text\">P\u0159e\u010dt\u011bte si v\u00edce o Ako udr\u017ea\u0165 z\u00e1kazn\u00edkov pred opusten\u00edm str\u00e1nky e-shopu?<\/span>[...]<\/a>","datePublished":"2019-07-13","dateModified":"2024-02-20","author":{"@type":"Person","@id":"https:\/\/www.edis.sk\/author\/#Person","name":"","url":"https:\/\/www.edis.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/020fed30ca967737eb0c640f241d660d0f18cb15fe876f045fbf23eb8510c133?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/020fed30ca967737eb0c640f241d660d0f18cb15fe876f045fbf23eb8510c133?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"edis.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.edis.sk\/wp-content\/uploads\/img_a304079_w16571_t1564506775.jpg","url":"https:\/\/www.edis.sk\/wp-content\/uploads\/img_a304079_w16571_t1564506775.jpg","height":0,"width":0},"url":"https:\/\/www.edis.sk\/ako-udrzat-zakaznikov-pred-opustenim-stranky-e-shopu\/","about":["Podnikanie"],"wordCount":576,"articleBody":"Pod\u013ea report\u00e1\u017ee Baymard Institute z roku 2019 je priemern\u00e1 miera opustenia n\u00e1kupn\u00e9ho ko\u0161\u00edka 69,57%. To znamen\u00e1, \u017ee ak je va\u0161a str\u00e1nka typick\u00e1, viac ako dve tretiny z\u00e1kazn\u00edkov, ktor\u00ed za\u010d\u00ednaj\u00fa zad\u00e1va\u0165 objedn\u00e1vky na va\u0161ich str\u00e1nkach, m\u00f4\u017eu odch\u00e1dza\u0165 pred dokon\u010den\u00edm n\u00e1kupu.&nbsp;D\u00f4vody, pre\u010do spotrebitelia a podniky kupuj\u00fa opusti\u0165 n\u00e1kupn\u00e9 voz\u00edky, s\u00fa r\u00f4zne. Vysok\u00e9 prepravn\u00e9 a porovn\u00e1vacie n\u00e1kupy s\u00fa dva be\u017en\u00e9 d\u00f4vody. Pri predaji B2B m\u00f4\u017ee osoba, ktor\u00e1 p\u00f4vodne h\u013ead\u00e1 produkt a vlo\u017e\u00ed ho do ko\u0161\u00edka, sk\u00fama\u0165 n\u00e1klady a \u010fal\u0161ie podrobnosti svojho \u0161\u00e9fa.&nbsp;Medzi \u010fal\u0161ie d\u00f4vody zru\u0161enia n\u00e1kupn\u00e9ho ko\u0161\u00edka patr\u00ed z\u00e1ujem kupuj\u00faceho n\u00e1js\u0165 viac inform\u00e1ci\u00ed o produkte alebo si pre\u010d\u00edta\u0165 recenzie; rozhodnutie na posledn\u00fa chv\u00ed\u013eu o h\u013eadan\u00ed kup\u00f3nov; alebo str\u00e1nky &quot;na\u010dasovanie&quot; (zab\u00fadaj\u00fac na to, \u010do bolo zap\u00edsan\u00e9 v n\u00e1kupnom ko\u0161\u00edku), preto\u017ee z\u00e1kazn\u00edk musel odpoveda\u0165 na telef\u00f3nny hovor alebo ho preru\u0161i\u0165 in\u00fdm sp\u00f4sobom. N\u00e1kupn\u00e9 voz\u00edky, ktor\u00e9 n\u00fatia nakupuj\u00faceho zaregistrova\u0165 sa predt\u00fdm, ako im umo\u017enia uskuto\u010dni\u0165 n\u00e1kup, alebo ktor\u00e9 s\u00fa nastaven\u00e9 tak\u00fdm sp\u00f4sobom, aby bolo \u0165a\u017ek\u00e9 zisti\u0165, \u010do ste vlo\u017eili do ko\u0161\u00edka alebo n\u00e1js\u0165 tla\u010didlo &bdquo;Poklad\u0148a&ldquo;, sp\u00f4sobia aj online nakupuj\u00facich, aby odi\u0161li bez dokon\u010denia n\u00e1kupu.&nbsp;Hoci niektor\u00e9 z faktorov, ktor\u00e9 sp\u00f4sobuj\u00fa nakupuj\u00facim opusti\u0165 va\u0161e str\u00e1nky bez dokon\u010denia n\u00e1kupu, s\u00fa mimo va\u0161ej kontroly, existuje nieko\u013eko krokov, ktor\u00e9 m\u00f4\u017eete podnikn\u00fa\u0165 na zn\u00ed\u017eenie miery opustenia n\u00e1kupn\u00e9ho ko\u0161\u00edka. Tu je nieko\u013eko na zv\u00e1\u017eenie:&nbsp;\t\tUistite sa, \u017ee n\u00e1kupn\u00fd ko\u0161\u00edk nie je m\u00e4t\u00face na pou\u017eitie. M\u00f4\u017eu z\u00e1kazn\u00edci \u013eahko n\u00e1js\u0165 tla\u010didlo Prida\u0165 do ko\u0161\u00edka? M\u00f4\u017eu \u013eahko n\u00e1js\u0165 sp\u00f4sob, ako zobrazi\u0165 svoj ko\u0161\u00edk pri prid\u00e1van\u00ed viacer\u00fdch polo\u017eiek, a ako sa pozrie\u0165, ke\u010f s\u00fa pripraven\u00e9?\t\tN\u00fati\u0165 z\u00e1kazn\u00edkov, aby sa zaregistrovali za \u00fa\u010delom n\u00e1kupu. Ak m\u00e1te registra\u010dn\u00fd syst\u00e9m ako s\u00fa\u010das\u0165 ko\u0161\u00edka, uistite sa, \u017ee existuje sp\u00f4sob, ako zru\u0161i\u0165 registr\u00e1ciu a e\u0161te dokon\u010di\u0165 transakciu.\t\tPon\u00fakaj\u00fa nakupuj\u00facim sp\u00f4sob, ako zachr\u00e1ni\u0165 svoj ko\u0161\u00edk, aby sa k nemu mohli vr\u00e1ti\u0165, ak s\u00fa preru\u0161en\u00e9 alebo chc\u00fa od\u00eds\u0165 z nejak\u00e9ho in\u00e9ho d\u00f4vodu.\t\tAk je to praktick\u00e9, pon\u00faknite bezplatn\u00fa dopravu alebo dopravu zdarma na jedno miesto pre n\u00e1kupy v r\u00e1mci stanovenej sumy v dol\u00e1roch.\t\tAk si \u00fa\u010dtujete poplatok za dopravu a manipul\u00e1ciu, udr\u017eujte svoje poplatky \u010do najni\u017e\u0161ie tak, \u017ee budete rokova\u0165 o z\u013eav\u00e1ch na obalov\u00fdch materi\u00e1loch, zefekt\u00edv\u0148ovan\u00ed postupov plnenia a vyu\u017e\u00edvan\u00ed prepravnej spolo\u010dnosti s najlep\u0161\u00edmi cenami za objem prepravy a hmotnos\u0165 a umiestnenie ktor\u00e9 prepravujete.\t\tU\u013eah\u010dite nakupuj\u00facim odhadn\u00fa\u0165 prepravn\u00e9 n\u00e1klady pred t\u00fdm, ako ich objednaj\u00fa v n\u00e1kupnom ko\u0161\u00edku\t\tUve\u010fte inform\u00e1cie o o\u010dak\u00e1van\u00fdch dodac\u00edch lehot\u00e1ch. Z\u00e1kazn\u00edci chc\u00fa vedie\u0165, ako skoro po zadan\u00ed objedn\u00e1vky ich tovar dod\u00e1 a ak\u00fd bude o\u010dak\u00e1van\u00fd \u010das doru\u010denia.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ako udr\u017ea\u0165 z\u00e1kazn\u00edkov pred opusten\u00edm str\u00e1nky e-shopu?","item":"https:\/\/www.edis.sk\/ako-udrzat-zakaznikov-pred-opustenim-stranky-e-shopu\/#breadcrumbitem"}]}]